Anyone who has spent time working with SEO strategies knows that efficient link building can be very effective when it comes to growing your site and increasing organic traffic. However, these same people know that the process of link building efficiently can be an
intimidating and even a frustrating task. But, there is a way to make prioritizing link building easier and reaping the benefits and opportunities from it easier in the process.
How to prioritize link building
There are a few things you can do as a webmaster to help make prioritizing link building efforts when it comes to your SEO strategy. Here are a few of the ways you can do this:
Tie your goals to the potential value of your links
If you start off by linking your SEO goals to the reasons that you are building links, you will have a lot more reason to take the time to build links. Making sure your goals and your link building are tied together, you can be sure to accomplish a few things:
Higher ranks: With proper links, you can set goals such as “ranking
higher in keyword X.” This means you will be building links that will direct searchers to a specific page on your site.
Rank authority: If you are looking to grow the authority of a
specific domain, you can grow specific aspects of your site by taking advantage of Google’s separation of folders and subdomains.
Topical authority: If you are finding that you are not influential
in a subject or keyword area that you feel like you should be when it comes to Google results, you can use link building to help bolster your authority in these areas, allowing you to grow higher on Google’s ranks.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients get number one on Google in several different industries.